The convergence of media and technology is disrupting traditional business models across the music, film, and TV industries. Perkins Coie represents companies in this dynamic space, assisting them at every step of the content life cycle.  

We advise clients on the ways in which augmented reality, virtual reality, and immersive reality are affecting content creation, development, and production. We counsel companies looking to monetize their audio or audiovisual content through non-fungible tokens, digital media, programmatic advertising, and other innovations sparked by artificial intelligence, machine learning, and blockchain technology. Our lawyers draft, structure, and negotiate a wide range of content production, co-production, development, co-development, acquisition, financing, licensing, and distribution agreements. 

Our lawyers draw upon our significant experience working with music publishers; record labels; movie studios; television studios and networks; and cable, satellite, and telecom distributors to provide an informed industry perspective of an ever-changing ecosystem. By understanding the licensing models and distribution strategies pursued by global media and entertainment companies, we bring a modern marketplace perspective to today’s content creators, music streaming services, video streaming services and devices, digital media companies, app developers, mobile and broadband providers, and gaming studios and platforms.  

Our representation of companies at the intersection of media and technology increasingly involves a strategic, multidisciplinary, and cross-functional approach. When our clients make content available in innovative formats or through pioneering technology, our lawyers provide product counseling; terms of service and privacy policies drafting; privacy compliance guidance; intellectual property protection and prosecution; and counseling on rights, licensing, and development issues. When our clients seek new production, development, or distribution partners, our lawyers provide cutting-edge transactional knowledge to conceive and finalize complex licensing transactions, multifaceted distribution arrangements, and innovative strategic alliances.