Artificial Intelligence & Machine Learning
Guiding innovation with both legal and technical insights.
While public interest in Artificial (AI) and Machine Learning (ML) may seem new, core aspects of these technologies have both been in development and in use for some time.
Our dedicated AI/ML industry group dates back to 2016, long before many of our peers recognized this emerging area. Many of our lawyers have advised and assisted clients with the development, use, and deployment of these technologies for more than a decade.
We work with many of the world’s most innovative companies, both in the area of traditional AI/ML, and with generative AI. We provide advice to clients as they bring new solutions to market, helping them to respond to today’s laws and anticipating how they may evolve over time.
Our clients range from startups to major leading technology companies, all understanding that the integration of AI/ML technologies will be vital to their future success. Our team includes lawyers with advanced scientific and computer programming degrees, some with a specific focus on AI/ML technologies, and lawyers who have previously worked as researchers, developers, or in-house counsel for companies focused on these technologies.
How we help clients
- Advising on various legal aspects such as data sourcing, privacy, biometrics, intellectual property, data security, and contract law for AI/ML model training and generative AI tools.
- Assisting in model development, testing, and ensuring algorithmic accuracy, addressing biases, and maintaining fairness.
- Obtaining patents, securing funding, and facilitating financing for AI/ML technologies and startups.
- Conducting due diligence, drafting policies, and ensuring compliance with specific laws and ethical frameworks related to AI/ML.
- Advising on trust and safety issues, public policy, litigation, and regulatory investigations concerning AI/ML technologies
Our Team
Perkins Coie provides comprehensive legal services for Artificial Intelligence & Machine Learning
Our broad range of legal work related to AI/ML technologies spans the development lifecycle and includes:
- Analyzing the sourcing and use of data for model training, as well as for use in generative AI tools, including considerations relating to privacy, biometrics, IP, data security, and contract law
- Advising regarding model development and testing, including assessing algorithmic accuracy and bias and fairness considerations
- Obtaining patents for AI/ML technologies
- Obtaining funding and financing for AI/ML startups
- Conducting due diligence on AI/ML technologies as part of corporate transactions
- Implementing responsible use/ethical frameworks for governance and use of AI/ML
- Drafting policies for organizations’ internal use of AI/ML tools
- Assessing and advising on compliance under AI/ML-specific laws as they come into existence, such as automated decision-making requirements
- Advising regarding trust and safety issues relating to AI/ML technologies used with respect to large-scale content-sharing or messaging platforms, such as considerations relating to child safety, content moderation, deepfakes, law enforcement access, and misinformation
- Advising regarding use of AI/ML technologies in heavily regulated industries and/or under other substantive areas of law, such as Americans with Disabilities Act accessibility, antitrust, civil rights/discrimination, consumer protection, copyright and IP, data security, employment, financial services, healthcare, privacy, and trade secrets
- Drafting user notices and external-facing messaging regarding AI/ML-enabled products and services to provide algorithmic transparency and align with regulatory recommendations
- Drafting contractual and licensing terms to allocate roles, responsibilities, and risks related to AI/ML technologies between entities
- Advising on public policy questions regarding proposed AI/ML laws
- Defending Federal Trade Commission and state attorneys general investigations into alleged misuse of or bias in AI/ML
- Litigation regarding AI/ML products and features
FCC Proposes Rules Requiring Disclosure of AI-Generated Content in Political Ads
