Immersive Technology
Expanding realities in education, healthcare, and beyond.
Immersive technlogies are transforming the way we experience digital content through imagining and building new worlds for video gaming, e-commerce, entertainment, healthcare, and beyond. Their success depends on a team of experienced, forward-thinking advisors.
We counsel clients that are at the cutting edge of this very dynamic area dedicated to guiding market leaders of all sizes. Our team is there advising clients on various aspects of immersive technologies, from products and services to content creation, including ensuring success in the ever-expanding Metaverse landscape.
We proudly represent many market leaders in the industry, advising the early innovators of XR technologies—which encompass augmented reality (AR), virtual reality (VR), and mixed reality (MR) and we have continued to grow as the industry has expanded beyond building immersive worlds for video games.
How we help clients
- Startup support and venture capital
- Intellectual property protections
- Innovative product counseling
- Content marketplace development
- Privacy and data security including biometrics
- Copyright and trademark enforcement, and protection of brand integrity
- Advertising, marketing, and promotions
- Product liability counsel
- Patent litigation
We provide legal guidance and strategic insights across the immersive technology sector, from content creation to monetization.
Product Counsel and Content Marketplaces
Our active role within the immersive technology landscape empowers us to assist clients in the development, distribution, monetization, and protection of content and products. Offering comprehensive product counsel, we handle matters such as FCC certification, carrier negotiations for network connectivity, hardware development, and product liability. Our purview extends to the establishment of immersive content marketplaces, the structuring of content development agreements, and the formulation of developer guidelines and policies, content guidelines, and rating systems.
Our additional competencies encompass advertising, marketing, and promotions; compliance with the Americans with Disabilities Act (ADA) and other laws for accessibility; in-game currency, such as cryptocurrency and non-fungible tokens (NFTs); and comprehensive counsel and litigation guidance in the realm of privacy and data security, including biometrics.
Committed to the Immersive Technology Community
Now on its sixth edition, Perkins Coie’s XR Survey Report provides a comprehensive study, encompassing the perspectives of over 250 immersive technology startup leaders, executives, investors, and consultants, and provides key insights into the trajectory and market dynamics of XR technology.
Insights
