Interactive Entertainment
Helping innovators shape the future of the entertainment industry.
From the inception of a novel concept to the final stages of product launch, success in the interactive entertainment industry relies on knowledgeable legal, business, and regulatory counsel.
At Perkins Coie, we provide a comprehensive legal approach to interactive entertainment matters. With our history and deep experience in emerging technologies, our legal team assists clients from inception through fundraising, product launch, intellectual property (IP) protection, licensing matters, and growth strategies.
Our clients span the interactive entertainment sector, from creators of content to the platforms on which they are shared and the devices on which they are experienced.
Disruptive Technology & Beyond
Perkins Coie is at the forefront of disruptive technologies, including blockchain, 5G, artificial intelligence and machine learning, and augmented and virtual reality. Our work began with counseling gaming companies on in-game currency and has evolved to our representation of entities seeking to incorporate blockchain and non-fungible tokens into their platforms.
Our Investment in Interactive Entertainment
As the gaming industry expands, particularly in casual, mobile, and social gaming, we support clients in drafting and negotiating complex business agreements, such as game developer publishing contracts and the licensing of game assets and technology, including the divestiture and acquisition of game assets. We also address the regulatory issues that may arise, such as privacy, financial transactions, security, promotions and advertising, gambling, and potential liabilities from third-party content.
Our aim is to empower our clients with the tools and counsel required to confidently tackle product development and navigate marketplace complexities.
How we help clients
- Venture capital funding.
- Mergers and acquisitions.
- Trademark and brand enforcement counsel.
- Patent protection and portfolio management.
- Regulatory compliance.
- Labor and employment issues.
We frequently represent
- Creators of content.
- Platforms on which they are shared.
- Devices on which they are experienced.
Areas of Focus
Traditional Games
Mobile & Social Gaming
Immersive Technology (AR/VR/XR)
eSports
Product Development & Launch
Marketplace Development
Advertising, Marketing & Promotions (AMP)
Our Team

Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.

Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.

Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.