Perkins on Privacy
Perkins on Privacy
Perkins on Privacy keeps you informed about the latest developments in privacy and data security law. Our insights are provided by Perkins Coie's Privacy & Security practice, recognized by Chambers as a leading firm in the field.
AI Governance—Key Takeaways From the 2026 IAPP Global Summit
AI dominated the conversation at the IAPP Summit 2026, as it has in the last several years.
This post distills themes about AI governance from across the summit into practical guidance for businesses navigating high-stakes AI compliance questions.
Where Privacy Is Headed Next: Key Takeaways From the 2026 IAPP Global Privacy Summit
Privacy law doesn’t stand still, and neither do the regulators shaping it.
Litigation Update: Washington’s Commercial Electronic Mail Act
Since 2023, Washington courts have seen more than 25 cases filed for alleged violations of Washington’s Commercial Electronic Mail Act (CEMA).
This Article outlines recent litigation trends and key takeaways following a Washington Supreme Court decision regarding CEMA’s reach.
FTC Signals Renewed Focus on Quantifying Privacy Harms and Benefits
During the first Trump administration, the Federal Trade Commission hosted a workshop on informational injuries, and on February 26, 2026, the agency revisited the issue in a workshop on “Consumer Injuries and Benefits in the Data-Driven Economy.”
Inside the FTC’s Age Verification Workshop
The Federal Trade Commission recently convened stakeholders, including researchers, academics, industry representatives, consumer advocates, and government regulators, for a public workshop to discuss age verification, a concept implemented in regulations worldwide as a tool to advance online safe
Privacy Law Recap 2025—State Enforcement
While 2025 saw no new state comprehensive privacy laws enacted, state enforcement activity accelerated—individually and collaboratively—reflecting trends likely to intensify in 2026.
Key enforcement focus areas included youth privacy and online safety, consumer rights, and data brokers/data sales. This post discusses highlights from 2025 and looks at expected trends in 2026.
Privacy Law Recap 2025—FTC Enforcement
This past year saw significant change at the Federal Trade Commission, as Andrew Ferguson was appointed chairman by President Donald Trump, replacing Lina Khan, who served as chair during the Biden administration.
New York Requires Disclosure of Personalized Algorithmic Pricing
Key Takeaways
- New York now requires businesses to disclose when they use personal data to generate individualized, algorithmically determined prices for consumers in New York.
- Several exceptions apply, including entities subject to insurance law, certain financial institutions, and certain subscription pricing practices.
NetChoice Challenge of Maryland Kids Code Moves Forward: Motion To Dismiss Denied
On November 24, 2025, trade association NetChoice secured a win in its constitutional challenge to Maryland's Age-Appropriate Design Code Act (Kids Code or Act) when the U.S. District Court for the District of Maryland denied a motion to dismiss.
More Online Safety Legislation: Preparing for Brazil’s Digital ECA
The wave of online safety regulation is continuing to surge, with Brazil’s recent enactment of Law No. 15,211/2025—the Digital Statute for Children and Adolescents (Digital ECA)—as the latest addition.
The FTC and Utah Attorney General Focus on Online Safety: Takeaways for All Platforms
The Federal Trade Commission and Utah Attorney General recently announced a settlement with Aylo Group Ltd.
Lessons From the FTC’s First Privacy Enforcement Actions During Trump 2.0
Privacy in Focus: California’s Legislative Session Closes with Major Changes
California’s legislature has once again taken center stage in the national privacy conversation, passing a flurry of privacy bills during a marathon session that stretched into the night of September 12.
FTC Files New “AI Washing” Case
On August 25, 2025, the Federal Trade Commission filed a complaint against Air AI, alleging the company and its owners made overblown claims about the availability and capabilities of its artificial intelligence (AI) tools to replace human sales representatives, as well as deceptive claims about the busi
Mid-Year Recap: State Consumer Privacy Laws
With 2025 more than half over and many state legislatures adjourned for the year, we look back at significant legislative developments concerning state comprehensive consumer privacy laws.