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Perkins on Privacy

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Perkins on Privacy

Perkins on Privacy keeps you informed about the latest developments in privacy and data security law. Our insights are provided by Perkins Coie's Privacy & Security practice, recognized by Chambers as a leading firm in the field. 

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September 5, 2025 Artificial Intelligence Regulatory Enforcement Consumer Protection

FTC Files New “AI Washing” Case

On August 25, 2025, the Federal Trade Commission filed a complaint against Air AI, alleging the company and its owners made overblown claims about the availability and capabilities of its artificial intelligence (AI) tools to replace human sales representatives, as well as deceptive claims about the busi

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guy playing video game
August 27, 2025 Privacy Litigation

VPPA Litigation Update: California’s Ruling in Video Game Context, D.C. Circuit’s Take on Consumer Definition

Can buying a video game on a website using pixel technology make you a Video Privacy Protection Act (VPPA) plaintiff? 

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cellphone technology
August 21, 2025 Privacy Litigation

Texas Broadens State’s TCPA Rules and Increases Litigation Risks for Marketers

Texas has enacted amendments to its state version of the federal Telephone Consumer Protection Act (Tex. Bus. & Comm.

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woman online shopping
July 24, 2025 Children’s Privacy Privacy Compliance State Privacy Laws Privacy Litigation Consumer Protection

Free Speech Coalition v. Paxton: What the Supreme Court’s Age Verification Decision Could Mean for All Websites—Not Just Adult Ones

On June 27, 2025, the United States Supreme Court weighed in on the ongoing debate about age verification requirements for websites, holding that it is constitutional for a state to require websites that have a significant portion of adult content to implement commercial age verification systems. 

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woman typing on a cell phone
June 2, 2025 Content Moderation Privacy Compliance Privacy Litigation ECPA Online Safety

Can Providers Be Sued for Mistaken CSAM Reports? Maybe, Says New Ruling

Can a communications provider be held liable when it reports to the National Center for Missing and Exploited Children (NCMEC) an image the provider believes to be child sexual abuse material based on signals provided by NCMEC? 

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Virtual Landscape
May 28, 2025 State Privacy Laws Children’s Privacy Consumer Protection Artificial Intelligence

Montana’s Consumer Data Privacy Law Update: SB 297’s Sweeping Changes at a Glance

On May 8, 2025, Montana Governor Greg Gianforte signed Senate Bill 297 (SB 297) into law, significantly revising the existing Montana Consumer Data Privacy Act (MCDPA). View blog post
Government
April 11, 2025 Privacy Compliance State Privacy Laws CCPA Artificial Intelligence

CPPA Signals Significant Revisions Ahead

Going into the Friday, April 4, 2025, meeting, the CPPA seemed poised to move forward far-reaching privacy regulations on RAs, cybersecurity audits, and ADMT.

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Computer Lock Security
February 3, 2025 Privacy Law Recap Privacy Litigation

Privacy Law Recap 2024: Class Actions and Mass Arbitrations

Claims involving the alleged collection and use of consumer data continued to drive trends in privacy class actions and mass arbitrations in 2024. View blog post
Security
December 4, 2024 Privacy Compliance New Administration Regulatory Enforcement Federal Trade Commission

How the FTC’s Approach to Privacy, Security, and AI Enforcement May Change

The new administration is likely to have a significant impact on the Federal Trade Commission’s (FTC’s) approach to privacy, data security, and other technology-related aspects of consumer protection, including artificial intelligence (AI). View blog post
Supreme Court
December 2, 2024 State Privacy Laws Privacy Compliance Privacy Litigation ECPA

Massachusetts Supreme Court Decision Raises Bar for Website “Wiretap” Suits

In recent months, a wave of lawsuits has swept across the nation, targeting websites for allegedly violating state wiretapping laws through their use of tracking software.

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World Cybersecurity
November 26, 2024 CCPA Privacy Compliance State Privacy Laws Artificial Intelligence Data Security

Fasten Your Seatbelts: CPPA Proposes Rules on Automated Decision-Making and Cybersecurity Audits and Finalizes Data Broker Regulations

After much anticipation, on November 8, the California Privacy Protection Agency (CPPA) Board voted to advance proposed regulations for insurance, cybersecurity audits, risk assessments, and automated decision-making technology (ADMT) to formal rulemaking. 

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Artificial Intelligence Robotics Wave
November 6, 2024 Artificial Intelligence

California Governor Signs a Raft of AI and Privacy Bills

California’s legislative session came to a close with the adoption of a torrent of bills concerning artificial intelligence (AI) as well as updates to the state’s broad consumer privacy law, the California Consumer Privacy Act (CCPA). Conversely, other AI and privacy legislation did not make it out of the legislature or was vetoed. In all, Governor Newsom signed over a dozen AI and privacy bills, while vetoing a handful. Below we summarize some of the most notable AI and privacy bills enacted and vetoed. View blog post
Artificial Intelligence Brain Compute
October 7, 2024 Artificial Intelligence

AB 2013: New California AI Law Mandates Disclosure of GenAI Training Data

In the last 30 days, California Governor Gavin Newsom signed 17 artificial intelligence (AI) bills and vetoed AI safety bill SB 1047. One of the AI-related bills signed into law, AB 2013 “Generative Artificial Intelligence: Training Data Transparency,” imposes new disclosure requirements on the developers of generative artificial intelligence (GenAI) systems and services that are made available to Californians. View blog post
Columns
October 7, 2024 Artificial Intelligence

Implications of California Governor Newsom’s Veto of AI Safety Bill SB 1047

Governor Gavin Newsom has vetoed SB 1047, the Safe and Secure Innovation for Frontier Artificial Intelligence Models Act, marking a significant development in California’s approach to AI regulation. Both the tech industry and policymakers had closely watched the bill due to its potential impact on the development and deployment of frontier AI models. View blog post
Contracts
August 9, 2024 Privacy Litigation Biometrics

Illinois’ Plan to Limit Privacy Violation Damages Opens New Door

Changes to Illinois’ Biometric Information Privacy Act are awaiting Gov. J.B. Pritzker’s (D) signature. View blog post
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