![Profile photo for Eitan Hoenig](/sites/default/files/styles/portrait_4x5_360x450_1x/public/media/profile2466.jpg?itok=l5VBD9AV)
![Profile photo for Eitan Hoenig](/sites/default/files/styles/portrait_4x5_360x450_1x/public/media/profile2466.jpg?itok=l5VBD9AV)
Eitan Hoenig
Eitan helps emerging companies, founders, entrepreneurs, investors, and venture capital and investment funds navigate situations that require thoughtful and strategic counsel.
Eitan Hoenig advises parties undergoing business separations, investment restructurings and workouts, co-founder terminations, co-founder disputes, executive transitions, stakeholder disputes, sensitive corporate governance engagements, and contested investor solicitations. He is adept at unpacking, organizing—and, ultimately—fixing complex, sensitive corporate and stakeholder governance situations.
In addition to his crisis management and special situations work, Eitan represents entrepreneurs and high-growth companies at all points in their development. He advises on formations, founder governance, seed and venture capital financings, debt financings, strategic transactions, complex commercial transactions, joint ventures, executive and board transitions, acquisitions, divestitures, spinoffs, mergers, and other exit transactions. Eitan partners closely with clients in industries experiencing technological and regulatory disruption, such as direct-to-consumer, digital health, fintech, and blockchain.
Eitan’s practical, goal-oriented strategies derive from his experience building startup companies. Eitan helped grow Kluk Farber Law, a boutique law firm, into a larger organization that was acquired by Perkins Coie in 2022. Previously, Eitan ran product development and operations for a healthcare infrastructure startup company and led the launch of its product at a major hospital system.
Areas of focus
Education & Credentials
Education
- The University of Chicago Law School, J.D., 2010
- Brandeis International Business School, M.A., 2002
- Brandeis University, B.A., Economics, 2001
Bar and Court Admissions
-
New York
Related Employment
- Kluk Farber Law, New York, NY, Partner, 2020-2022
- IDION, New York, NY, Head of Strategy, 2018-2020
- Wachtell, Lipton, Rosen & Katz, New York, NY, 2011-2018
Clerkships
- Hon. Mary H. Murguia, U.S. Court of Appeals for the Ninth Circuit
News
Professional Experience
Mergers and Acquisitions; Restructuring
- Great Jones in its sale to Meyer Corporation
- Simple Health in its transaction with Twentyeight Health
- Expectful in its sale to Babylist
- Hilma in its sale to Biocodex SAS
- Anduin Technologies Inc. in its acquisition of TurgenSec Ltd
- Tequila company in the exclusive license of its RTD business to a global alcoholic beverages company
- TCGplayer Inc. in its acquisitions of:
- ChannelFireball Inc. and BinderPOS Limited
- Roca Robotics
- Nordic Semiconductor ASA in its acquisition of Mobile Semiconductor, Inc.
- SuperOrdinary in its acquisition of FanFix
- Phenomenal in its acquisition of Reductress
- Quartz Media in its sale to G/O Media
- Simple Health in its acquisition of Emme
- RapidSOS in its acquisition of IamResponding
- All of Us Financial in its sale to PayPal
- CueHit in its sale to NEOGOV
- Interseller in its sale to Greenhouse Software
- A business intelligence software company in its sale to a UK based global information services company
- PrepAgent in its sale to Aceable
- Vision Hill Group in its sale to Galaxy Digital Holdings Ltd
- Aterian, Inc. in its acquisition of Photo Paper Direct Ltd
- Mavely in its sale to Nu Skin Enterprises
- Transcontinental Gold Mines Pty Ltd. in its sale to Denarius Silver Corp.
- Esposito’s Sausage in its sale to a PE fund
- Brooks Brothers Group in the 363 sales of non-core businesses
- Veterinary software business in its sale of a majority stake to a veterinary clinic operator
- Direct mail marketing business in its sale to a private equity firm
- Transaction Committee of Navig8 Product Tankers in Navig8’s $1.1 billion sale to Scorpio Tankers and related equity offering
- R. Bard in its $24 billion sale to Becton Dickinson
- Astoria Financial in its:
- $2.2 billion sale to Sterling Bancorp
- Terminated $2 billion sale to New York Community Bank
- Johnson Controls in its $16.3 billion combination with Tyco Int’l
- Resource America in its $207 million sale to C-III Capital Partners
- Entities affiliated with Oswaldo Cisneros in their:
- $200.7 million acquisition of Venezuelan oil interests from Harvest Natural Resources and Pluspetrol Resources
- Recapitalization and strategic partnership with Harvest Natural Resources
- Bank of America in its:
- Sale of its cash management business to BlackRock
- Acquisition of a warrant to acquire 4.9% of MBIA's shares as part of a litigation settlement
- S&P Global in its $2.225 billion acquisition of SNL Financial
- Atlas Energy, P. and Atlas Pipeline Partners, L.P. in the simultaneous:
- $1.9 billion sale of Atlas Energy to Targa Resources Corporation
- $5.8 billion sale of Atlas Pipeline Partners to Targa Resources Partners
- Reverence Capital Partners in its investment in Victory Capital
- Sears Holdings Corporation in its evaluation of strategic alternatives for its majority stake in Sears Canada
- Harman International in its $365 million acquisition of AMX
- Alico in its:
- $274 million acquisition of Orange-Co’s citrus business
- $72 million acquisition of Silver Nip Citrus from entities owned by certain Alico directors and officers
- 734 Agriculture and Arlon Group in their $137.8 million acquisition of a majority interest in Alico
- BioCryst Pharmaceuticals in its now-terminated $101 million acquisition of Presidio Pharmaceuticals
- Atlas Energy, P. and Atlas Pipeline Partners, L.P. in the simultaneous:
- Separation Transactions & Spin-Offs
- Beauty company in the proposed separation of its creator business
- Beauty and wellness company in the proposed separation of its influencer sales and marketing business
- Insurance technology platform in its spin-out from a fintech investment company
- Global media company in the separation and management buyout of its US media business
- Consumer health company in the exploration of strategic alternatives for its optical products business
- Brooks Brothers Group in the sale of its fashion jewelry business
- CONSOL Energy in its spin-off of CONSOL Mining
- The Chemours Company in its:
- $325 million sale of its sulfur products business to Veolia
- $230 million sale of its clean & disinfect business to Lanxess
- $140 million sale of its aniline business to Dow Chemical
- Johnson Controls in its:
- $3.7 billion spin-off of Adient plc, its Irish-incorporated automotive seating and interiors business
- $1.475 billion sale of its 50+ country Global WorkPlace Solutions business to CBRE
- $200 million sale of its interests in Canadian and Australian facilities management joint ventures to Brookfield Asset Management
- $265 million sale of its global automotive electronics businesses (excluding HomeLink) to Visteon
- $700 million sale of its HomeLink business to Gentex
- Atlas Energy, P. in its spin-off of its non-midstream assets, which was conditioned on the Atlas-Targa mergers
- eBay in its $72 billion separation of eBay and PayPal
- Bank holding company in its review of separation alternatives for its guaranteed loan business and securitized trusts
- PPG Industries in its $2.1 billion Reverse Morris Trust split-off of its chlor-alkali and derivatives business to Georgia Gulf
- Abbott Laboratories in its $54 billion spin-off of AbbVie
*Certain matters above were handled prior to joining Perkins Coie
Venture Capital Transactions
- Aptos Labs in its:
- $200MM Series Seed led by a16z crypto
- $200MM Series A, with participation from Jump Crypto, Binance, Apollo and others
- Multiple investments in and partnerships with blockchain-based companies
- Nori, a carbon removal marketplace, in multiple transactions, including its $6.25MM financing led by M13, Toyota Ventures, Placeholder and Cargill
- Address Labs, the developer of a cross-chain blockchain protocol, in multiple rounds of equity financing
- Impact Source, developer of a blockchain based mutual credit protocol, in multiple rounds of equity financing
- Quil, a layoff insurance company, in multiple financing transactions by bank holding companies
- Big Ticket Platform, an industry supported and funded digital platform for insurers, in multiple financing transactions and partnerships
- All of Us Financial, an online brokerage, in multiple transactions, including its Series Seed led by Coinsquare
- Forerunner Industries, a flood mapping clean tech company, in its Series A led by Union Square Ventures
- Simple Health, a DTC online birth control company, in multiple post-Series B financing transactions, including:
- Equity financings led by Goodwater Capital and Waypoint Capital Partners
- A term loan and revolving credit facility funded by JP Morgan
- Wellen, a healthcare company addressing osteoporosis, in multiple financing transactions
- SuperOrdinary, a global brand partnership company, in multiple transactions, including its:
- Series B equity financing
- Debt financing transactions
- Multiple equity joint ventures and partnerships
- Maude, a sexual wellness company, in multiple equity financing transactions
- Henry Rose, a genderless fine fragrance company, in its Series A financing led by Sandbridge Capital
- Great Jones, a DTC cookware company, in multiple financing transactions
- Clare Paint, a DTC online paint supplier, in multiple rounds of equity financing, including its $8MM Series A led by Pendulum
- Bread Beauty Supply, a haircare company for curly and non-traditional hair, in its Series Seed equity financing
- Milo Pets, an integrated pet clinic company, in multiple financing transactions, including its Series Seed led by affiliates of Quiet Capital
- STUDS, a digital DTC and brick and mortar ear piercing studio, in its $20MM Series B led by Spark Capital
- Proper Wild, a plant-based energy drink company, in multiple equity financings and its partnership with Barstool Sports
- Los Sundays Familia, a tequila company, in multiple rounds of financing, including its Series A led by CircleUp Growth Partners
- Room9, an early stage venture studio focused on food and beverage, on multiple financings, including Last Crumb and Madre Mezcal
- Bravely, a digital company coaching solution, in multiple financing transactions
- Uzabase, Inc., a business intelligence company, in multiple corporate venture financing transactions
- Lockstep Ventures, an early stage venture fund focused on companies solving racial disparities, in the negotiation with its seed investors and in multiple early stage venture financings
- Cloud9 Technologies in multiple transactions, including its:
- $17.5 million Series B funding round led by UBS
- $30 million Series A funding round led by J.P. Morgan Chase, Barclays, NEX Group and Point72 Ventures
- Sears Holdings Corporation in its $380 million rights offering of 40% of Sears Canada
- 734 Agriculture in its $35 margin loan with Rabo AgriFinance
- Abbott Laboratories, in connection with the AbbVie spin-off:
- $14.7 billion offering of AbbVie senior notes
- $7.7 billion tender offer of outstanding notes of Abbott
*Certain matters above were handled prior to joining Perkins Coie
Capital Markets Transactions
- Johnson Controls International plc in its:
- $500 million and €1 billion registered notes offerings
- Exchange offer and consent solicitation for $6.6 billion of outstanding notes issued by Johnson Controls and Tyco subsidiaries
- Adient in its $900 million and €1 billion 144A notes offerings in connection with its spin-off from Johnson Controls
- Entities affiliated with Oswaldo Cisneros in their $34 million private investment in Harvest Natural Resources
- Atlas Energy in its $40 million private issuance of preferred units in connection with the spin-off of its non-midstream assets
- Alico in its $207.5 million secured loan from affiliates of MetLife
*Certain matters above were handled prior to joining Perkins Coie
Special Situations
- Co-founder of an early stage Web 3.0 venture fund in the restructuring of the fund and replacement of investment advisor
- Web 3.0 venture fund in the separation of one of its co-founders and related general partnership changes
- Developer of a blockchain protocol in its successful response to one of the first contested governance proposals
- Founder of a hedge fund of funds in its spin-out from a larger fund family
- Founder in the negotiation of governance matters and settlement of a trade secrets claim related to a digital health company
- DTC health care company in the separation of its CEO and CTO and the secondary sales of equity by those individuals
- DTC retail company in the separation of one of its co-founders and related governance changes
- AI company in its exploration of M&A opportunities as part of its response to trade secrets claims
- Journalist in their separation from a media platform they co-founded
- Founders of a fintech company in their negotiation of a governance agreement with their lead investor and buyout of the investor
- Founders of a fintech company in the winddown of a regulated equity and commercial joint venture and creation of a new company
- Blockchain company in its response to a claim that a third party was entitled to a 50% equity stake as a co-founder
- Co-founders of a fintech company in their spin-out from a private equity fund and related governance arrangements
- Biotechnology company in the creation of a structured dividend and mandatory redemption plan for preferred equity holders
- Multiple seed stage AI, consumer and media start-ups in the separation of a co-founder and negotiated equity repurchase
- CEO of a publicly traded company in the sale of a preferred “golden share” back to the company
- Driver Capital Management in matters related to certain of its activist campaigns
- Special Committee of the Board of Barnwell Industries in its response to activism campaigns by MRMP-Managers
- Activist group in their successful proxy contest to replace the entire board and CEO of Destination Maternity Corp.
- National Fuel Gas Company in its response to activism by Mario Gabelli, including the first attempt by an activist to nominate a director using proxy access
- Special Committee of TICC Capital in TICC’s response to:
- An activist campaign by TPG Specialty Lending to terminate TICC’s investment management agreement
- Simultaneous activist campaigns by TPG and NexPoint opposing the proposed acquisition of TICC’s manager
- eBay in its response to an activism campaign by Carl Icahn, one of the first company responses to make heavy use of Twitter
- Bank of America in its $1.6 billion settlement of litigation with MBIA, which included issuance of a warrant to buy 9% of MBIA
- Motorola Solutions in its director nomination and standstill agreement with ValueAct Capital
*Certain matters above were handled prior to joining Perkins Coie