Alanna Elinoff

People

Associate

Alanna Elinoff

Chicago

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312.263.5727 direct

AElinoff@perkinscoie.com

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With a practical, business-oriented approach, Alanna translates complex regulatory requirements into actionable, scalable solutions.

Alanna Elinoff counsels companies ranging from innovative startups to global enterprises on privacy and data protection compliance, guiding them through the complexities of U.S. state consumer privacy laws—including the California Consumer Privacy Act (CCPA)—as well as international frameworks such as the EU General Data Protection Regulation (GDPR) and the UK GDPR. She also advises on related issues under marketing laws, including the Telephone Consumer Protection Act (TCPA) and the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act).

Alanna helps clients build privacy compliance projects from scratch, tailoring privacy programs to their specific business models and risk profiles. She collaborates closely with them to develop privacy frameworks; conduct data mapping; identify legal requirements; set compliance goals; and prepare essential documentation such as privacy policies, consumer rights procedures, data processing agreements, and data protection impact assessments. She has been recognized for her collaborative style and commitment to helping clients achieve their privacy and data protection objectives.

Additionally, Alanna has wide-ranging experience in the ad tech industry, offering practical advice to both ad tech vendors and retailers on compliance with privacy and data protection laws, particularly concerning targeted advertising, cross-device tracking, and the use of cookies and similar technologies.

Alanna is also deeply committed to pro bono service, assisting nonprofit organizations and mission-driven companies in building privacy programs and drafting privacy policies to help them become responsible stewards of personal data.