Ken Lopez of Persuadius Explains What Actually Persuades a Jury
David and Jasmine sit down with Ken Lopez, founder of Persuadius and a veteran litigation consultant known for blending law, psychology, and visual communication.
Ken shares how a dislike of law school and an early obsession with computer animation led him to create trial graphics in the mid-1990s, eventually building A2L Consulting and later launching Persuadius to continue that work with a deeper focus on storytelling. Ken outlines what actually persuades in court: simple narratives, clear themes, and stories shaped around a hero’s journey rather than a strict timeline. He explains why fear-based arguments often overpower logic, how the “reptile” strategy works on both sides of the bar, and why bullet-heavy slides undermine comprehension. The conversation wraps with Ken’s take on AI, evolving juror expectations, and why speed, clarity, and strong visuals will matter even more in the years ahead.
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Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.
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The Persuasion Occasion
Hosted by Perkins Coie Consumer Products and Service litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations.