FTC Proposes Rule Addressing Use of AI To Impersonate Individuals
The Federal Trade Commission issued a supplemental notice of proposed rulemaking on February 15, 2024, in which it recommended a trade regulation rule that would (1) impose liability on businesses who provide goods or services (including artificial intelligence technology) with knowledge or reason to know they will be used to engage in unlawful impersonation of individuals, government, or businesses; and (2) prohibit impersonation of individuals.
If adopted, these prohibitions would expand a new trade regulation rule prohibiting the impersonation of government and businesses (16 C.F.R. §§ 461.1 - 461.3) which was finalized on February 15, 2024 (Impersonation Rule).
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