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Cannabis Law
Navigating the future of cannabis compliance.
To remain economically viable in turbulent and competitive markets, companies in the cannabis, hemp-derived cannabinoids, and psychedelics industry must confront potential legal and regulatory problems before they erupt.
Our co-chairs, both recognized as top Cannabis Law lawyers by Chambers USA, are former federal prosecutors and experienced litigators, offering distinctive skill sets in an industry ripe with complex legal challenges. We identify and proactively address challenges exacerbated by a complex patchwork of local and state laws and federal ambivalence. During 2022-2024, our lawyers led the legal and policy team for the Coalition for Cannabis Scheduling Reform and American Trade Association of Cannabis and Hemp (ATACH), filing public comment and a petition to intervene in DEA’s Administrative Law Judge hearing on behalf of the burgeoning industry. Perkins Coie has also been retained to represent the coalition of companies in upcoming litigation.
As a top-tier Am Law 50 firm ranked nationally for Cannabis Law by Chambers USA, we have represented many of the world’s largest brands. For example, we have represented Molson Coors and served as regulatory counsel to PepsiCo in the launch of their hemp-derived beverages.
We frequently represent
- The world’s largest food and beverage companies, companies within the Fortune 50 and Fortune 500, and other companies that are considering entering the sector.
- Businesses that provide ancillary support to the cannabis industry, particularly technology and e-commerce support.
- Companies directly manufacture or dispense cannabis and cannabis products.
Our Team
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Our team provides customized legal solutions in advertising, environmental regulations, intellectual property, and bankruptcy alternatives, supporting every aspect of cannabis business operations.
Compliance, Investigations and Due Diligence
The existing mix of federal and state laws present conflicting licensing, regulatory, and compliance issues that pose risks to cannabis-related businesses. We represent companies throughout the industry, from multistate operators to e-commerce platforms, in complex matters at the federal, state, and local levels and internationally. Our team includes former regulators and prosecutors with years of experience designing and implementing effective compliance programs, conducting internal investigations, negotiating with enforcement authorities and regulators, and representing clients in high-stakes litigation and trials.
Transactional Law
As cannabis regulatory regimes mature, cannabis companies are increasingly focused on success as multistate operators and fueling growth with strategic acquisitions. Our transactional teams offer the right mix of skills and experience, helping clients understand approaches to specific types of deals, relevant market trends, and the perspectives and expectations of their counterparties. We have significant experience representing clients in connection with their acquisition programs and roll-up strategies, as well as with acquisitions and sales of public and private companies. We regularly handle complex deals and offer efficient, cost-effective insight into the terms and structures our clients can and should seek for their transactions. We also provide cannabis due diligence support, with authorities in key regulatory areas.
Litigation
Cannabis businesses have been the subject of numerous civil actions, including consumer class actions involving data privacy, consumer protection, securities laws, and products liability. Our litigators regularly advise consumer products companies across industries, from cannabis, to food and beverage, supplements, pet products, personal care, and technology. Client objectives drive our strategy, whether that is immediate injunctive relief, timely resolution of a business dispute, private arbitration, or victory at trial or on appeal. In the most sophisticated litigation, from class actions and mass torts to intellectual property cases, we advise on matters that could expose a client to product liability claims and brand-damaging lawsuits.
Advertising and Marketing
The legality of advertising cannabis products largely depends on state laws, as such advertising is generally illegal under federal law but permitted in certain states when done in accordance with their regulations. We work with in-house legal and marketing teams as they plan and execute advertising, marketing, and promotional campaigns, positioning them to avoid costly and damaging pitfalls. We regularly audit advertising copy, marketing materials, websites, software apps, and labeling for false advertising, claim substantiation, regulatory compliance, intellectual property infringement, and right-of-privacy and publicity issues. We also draft and negotiate advertising agency, co-promotion, influencer, celebrity endorsement, sponsorship, and other marketing services agreements. We counsel clients on compliance with Federal Trade Commission rules and guidelines as well as on how to avoid consumer, competitor, and regulator challenges associated with marketing campaigns.
Proposition 65
Cannabis companies face an increasing risk that they will become the target of California’s Proposition 65 litigation. Virtually any consumer-facing company that conducts business in California is at risk, from manufacturers, to distributors and retailers. Our attorneys have defended a wide range of products, ranging from food to personal care products. We have focused on defending claims for virtually all chemicals that are allegedly found in these products, such as benzene, cadmium, lead, and mercury.
Food and Drug Law
Federal laws and regulations impose stringent requirements on the safety of food and drugs as well as on format and content of information that must be included on consumer packaged goods, including ingredients, nutritional information, allergens, and much more. Our regulatory lawyers provide advice to clients regarding topics such as permissible ingredients, packaging, labeling requirements, supply chain, FDA and USA regulations, and more.
Labor and Employment
Employers must continuously readjust their policies and procedures to differing and evolving standards for use and regulation of cannabis by federal, state, and local legislatures. As cannabis legalization continues to expand, we are actively tracking the trends and advising our clients on compliant policies and procedures. Evolving issues include background checks and consideration of cannabis-related arrests and convictions in the hiring process, preemployment drug testing, on-duty use or possession of cannabis products, off-duty use of cannabis products, post-hire drug testing, and accommodating cannabis use. We negotiated industry-first labor agreements applicable to delivery operations, and led the defense of multiple aggressive wage-and-hour class action litigation unique to the cannabis industry.
Environmental Regulations
Cannabis companies must comply with environmental regulations at both the federal and state levels, including facility siting and permitting, water and energy usage, hazardous materials handling and disposal, and other pollution-related issues. Our Environment and Natural Resources practice is widely recognized for its ability to help plan a project’s development, secure the necessary permits in a timely manner, work with stakeholders to reduce the likelihood of litigation or other opposition to a project, and help facilitate ongoing operational compliance. We work with our clients to develop and advocate for or against legislative and regulatory proposals and continually monitor relevant legislative and regulatory developments. We frequently appear before both federal and state agencies to address policy issues affecting the businesses and projects of our clients. We also represent the regulated community in environmental litigation and regulatory enforcement matters.
Intellectual Property
Intellectual property is a core asset for cannabis companies looking to increase their value and differentiate themselves from their competitors, but they often face challenges due to varied state regulations that may conflict with federal law. While the U.S. Patent and Trademark Office has issued cannabis-related patents, it does not allow cannabis companies, including those selling CBD-infused products derived from hemp, to obtain a federal trademark registration. Protecting IP assets is mission-critical for cannabis companies, as are the IP strategies and programs that can keep competitors at bay. Our internationally recognized IP team develops proactive brand protection strategies and aggressively defends these rights in court when disputes arise.
Payment Solutions
We advise cannabis clients engaged in every aspect of the payments ecosystem as they expand their e-commerce and technology-powered payments capabilities (PayTech), including:
- Payments expansion and optimization
- Payment acceptance, authorization, processing, issuing, and settlement services
- Platform/marketplace payment expansion
- Business-to-business, peer-to-peer, and in-app payments
- National Automated Clearing House Association (NACHA) and payment card rule compliance
- Cross-border payments
- Digital wallets
- Remittances
- Virtual currency, gift cards, rebate cards, and other stored-value programs
- Loyalty, membership cards, and “Points” programs
- Co-branded credit card agreements
- Bill-payment solutions
- Payment industry technology standards
- Anti-fraud and payment security standards and practices
Bankruptcy
Because cannabis remains an illegal Schedule 1 substance under federal law, individuals and businesses tied directly or indirectly to the cannabis industry have been unable to take consistent advantage of bankruptcy laws and have found bankruptcy court to be an unfriendly forum. Blocked from bankruptcy relief, distressed cannabis companies (and those who do business with them) may resort to alternative vehicles for resolving financial disputes such as receiverships or assignments for the benefit of creditors that are governed by state laws rather than federal law. However, unlike the U.S. federal courts, Canadian courts provide an opportunity for cannabis businesses to reorganize or recapitalize due to Canada’s legalization of recreational cannabis. We provide counsel for debtors, creditors, and third parties in out-of-court negotiations as well as representation in state and federal court litigation across the country. Our attorneys collaborate across multiple practice areas, disciplines, and regions to assist our clients in bankruptcy or restructuring matters of any size.
Insights
News
Professional Experience
Representative Matters
- Advised PharmaCann Inc., one of the largest privately held, vertically integrated cannabis companies in the United States, in its merger with LivWell Holdings, Inc., a multi-state cannabis cultivation and retail leader based in Colorado.
- Advised PepsiCo on the launch of Rockstar Unplugged, a new kind of energy drink containing hemp seed oil.
- Advised Molson Coors in forming joint ventures with HEXO Corp., a Canadian cannabis producer.
- Represented Schwazze in its strategic acquisition of 13 Star Buds retail cannabis dispensaries in Colorado. The transaction valued the Star Buds dispensaries at approximately $118 million.
- Represented Schwazze in an $11.3 million deal to acquire Southern Colorado Growers (SCG).
- Authored and filed an amicus brief on behalf of the National Cannabis Industry Association (NCIA) in a landmark tax case before the U.S. Court of Appeals for the Ninth Circuit that seeks to overturn a federal tax code ruling preventing legal cannabis businesses from deducting normal business expenses. The appeal concerns Internal Revenue Code Section 280E, which prohibits marijuana businesses, including medical marijuana businesses, from deducting ordinary business expenses from federal taxes. Harborside, a medical marijuana dispensary, is currently facing a bill for $11 million in federal back taxes. The case, Harborside Health Center v. Commissioner of Internal Revenue, challenges the applicability of Internal Revenue Code Section 280E to state-legal, regulated cannabis businesses. NCIA’s brief explains how the IRS’s enforcement of Section 280E exceeds the federal government’s taxing power and thus violates the Eighth and Sixteenth amendments of the U.S. Constitution.
- Provided regulatory and compliance counsel to Cookies, one of North America’s leading cannabis brands.
- Provided legal and regulatory compliance advice to Caliva, a marijuana dispensary in California, which Business Insider has described as the best dispensary in the United States.
- Advised Natural Grocers on state regulation of CBD products.
- Advising POSaBIT regarding laws related to payments.
- Conducted an internal investigation for a recreational/medical cannabis dispensary in California.
- Advised multiple companies on developing technology to support the cannabis/hemp/CBD industries with respect to beverages, food additives, and pharmaceuticals. These included the North American subsidiary of a multinational equipment manufacturer based in Europe and a European multinational seeking to do business in North America.
- Advised one of the largest payment processors in the credit card payment industry regarding processing cannabis fees.
- Provided legal and regulatory compliance advice to a multinational company that is exploring providing cloud-based human resources support to the cannabis industry.
- Advised a grower in connection with a potential sale transaction.
- Lead negotiator for groundbreaking cannabis industry collective bargaining agreement for dispensary/delivery client.
- Lead counsel for cannabis industry class actions concerning employee classification and wage-and-hour issues.
- Represented cannabis clients in financing and acquisition context, including due diligence and executive employment work.
- Advised food and beverage companies regarding regulatory, compliance, and criminal law aspects of CBD-infused beverages and food products.
- Assisted clients wishing to invest in companies working in or around the cannabis industry on navigating the industry landscape.
- Advised companies providing system and data processing technology to businesses in the cannabis industry regarding regulatory, compliance, and criminal law aspects of the industry.
- Advised third-party sellers, e-commerce companies, and online advertising platforms wishing to advertise cannabis products on a national or state level.
- Advised real estate and construction companies seeking to do business with the cannabis industry.
- Conducted due diligence relating to a pet food company.
- Advised multiple companies in the cannabis industry on securing and enforcing trademark and other intellectual property rights.