How Fashion Brands Can Protect Their IP in the Recommerce Market
The fashion industry is responsible for around 10% of global greenhouse gas emissions, but consumers are increasingly prioritizing sustainability in their purchasing decisions.
This is particularly true for younger consumers, many of whom pay more for sustainable goods, which underscores that sustainable fashion and transparency about those efforts will continue to be important in the coming years.
Consumers aren't the only ones asking for carbon-friendly production. Corporate boards are pushing environmental, social, and governance initiatives that factor green production into global processes. In this environment, there are ways that resellers and brands can mitigate intellectual property risks, including with the aid of counsel.
Print and share
Authors
Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.