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StartupPercolator

StartupPercolator offers access to programs, resources, and dynamic content designed to assist entrepreneurs on their startup journey.

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April 6, 2026 Formation

How to Split Founder Equity

Introduction

One of the most common conversations we have with founders involves how to divide the initial equity among the founding team. It is often the first hard decision new co-founders face together, and getting it wrong (or avoiding it altogether) can create problems that haunt the company for years.

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August 19, 2025 Formation

10 Ways to Exit Your Startup

Ringing the bell on Wall Street may be every founder’s dream, but only a tiny fraction ever get the chance. View blog post
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July 10, 2025 Formation

Here’s What the “One Big Beautiful Bill” Means for Startups & Investors

Officially signed on July 4, 2025, the One Big Beautiful Bill Act (OBBBA or the Act) affects entrepreneurs, investors, companies, and other startup stakeholders, including with respect to companies participating in tech, biotech, and other high-growth sectors. View blog post
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January 27, 2025 Formation

Building Your Personal Brand: Top 10 Takeaways

In celebration of Women's Entrepreneurship Day, Valeska Pederson Hintz and Wendy Moore of Perkins Coie hosted a fireside chat with Elisa Schreiber and Priya Cherian Huskins on the theme of "Command Your Narrative: Building a Resilient Personal Brand for Women Entrepreneurs." 

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July 16, 2024 Formation

LLCs vs. C-Corps: Which Entity Is Right for Your Startup?

Choosing the right business structure is a critical decision for any startup. The choice often boils down to two popular options: Limited Liability Companies (LLCs) and C-Corporations (C-Corps).

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October 2, 2023 Formation

When Should I Form a Legal Entity?

As startup lawyers, we often receive inquiries from passionate entrepreneurs and founders seeking guidance on when they should consider taking their side projects to the next step by forming a legal entity.  View blog post
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February 17, 2023 Formation

Hot Tax Deal: Qualified Small Business Stock

Startup founders and investors could miss out on huge tax savings if they fail to consider the potentially significant tax benefits of holding qualified small business stock (QSBS). View blog post
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February 2, 2023 Formation

Founders’ Preferred Stock

Founders' preferred stock (also called series FF preferred stock) addresses certain tax and accounting issues that can arise when founders decide to get early liquidity by selling shares of their stock to investors at the same price as other preferred stock sold in a concurrent equity financing ("New Preferred Stock"). View blog post
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March 8, 2022 Formation

International Women’s Day Client Spotlight: Cherie Hoeger

Happy International Women's Day! View blog post
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November 17, 2021 Formation

How Forming Your Startup as an LLC Could Maximize Qsbs Benefits

In the tech startup world, limited liability companies (LLCs) are fairly uncommon, for some very good reasons. View blog post
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