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StartupPercolator offers access to programs, resources, and dynamic content designed to assist entrepreneurs on their startup journey.

Startup - Series The Human Capitalist Series
March 15, 2022 Equity Compensation

The Human Capitalist Series P.4: Restricted Stock Awards

A stock purchase award (also known simply as "restricted stock") is the sale of a share of stock in exchange for an actual cash payment (or transfer of property with a fair market value that equals the purchase price and which property is not already the company's). View blog post
Startup - Series The Human Capitalist Series
March 15, 2022 Equity Compensation

The Human Capitalist Series P.5: Stock Bonus Awards

A stock bonus is the issuance of a share of stock without payment of any purchase price. View blog post
Startup - Series The Human Capitalist Series
March 15, 2022 Equity Compensation

The Human Capitalist Series P.6: Restricted Stock Units

Restricted stock units (RSUs) are rights to acquire stock without paying an exercise or purchase price. View blog post
Startup - Series The Human Capitalist Series
March 15, 2022 Equity Compensation

The Human Capitalist Series P.7: When Would A Company Use Stock Awards Instead of Stock Options?

We often are asked when a company would use "full value" stock awards (stock purchase, stock bonus, or RSUs) rather than stock options. View blog post
Startup - Series The Human Capitalist Series
March 15, 2022 Equity Compensation

The Human Capitalist Series P.8: Q&A on Section 409A Valuations

Internal Code Section 409A attempts to limit and regulate the use of "deferred compensation"—that is, the legally binding right to receive compensation in a future year, after it is no longer subject to a substantial risk of being forfeited by the recipient. View blog post
Startup - Series The Human Capitalist Series
March 15, 2022 Equity Compensation

The Human Capitalist Series P.9: Post-Employment Exercise Periods for Stock Options

Holders of stock options must exercise their vested options within a certain predefined time period after they cease providing services to the company. View blog post
Startup - Series Getting Ready to Raise
February 28, 2022 Fundraising

Getting Ready to Raise Series Pt. 1: Is Venture Capital Right for You?

One of the many misconceptions when creating a company is that the terms "startup" and "small business" are easily interchangeable. View blog post
Startup - Series Getting Ready to Raise
February 28, 2022 Fundraising

Getting Ready to Raise Series Pt. 3: Investor Pitch Decks: Dos and Don’ts

Below are a few guiding principles to keep in mind when creating a pitch deck for investors. View blog post
Startup - Series Getting Ready to Raise
February 28, 2022 Fundraising

Getting Ready to Raise Series Pt. 4: So You Think You Are Ready to Fundraise

We are going to touch on the basics of what you need to increase the likelihood of a successful fundraising round. View blog post
Startup - Fundraising
October 20, 2021 Fundraising

What Is Shadow Preferred Stock?

"Shadow preferred stock" refers to a series of preferred stock that is created when a SAFE or convertible note converts into stock at a price per share that is less than the price per share for the stock issued in a new equity financing. View blog post
Startup - Fundraising
October 6, 2021 Fundraising

A Crash Course on SAFEs

Here are some important things to keep in mind if you are considering raising capital in a SAFE round. View blog post
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