Startup Percolator
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Startup Percolator

The blog posts on Startup Percolator cover a wide range of topics essential for entrepreneurs and startups. 
road through mountains
August 19, 2025 Formation

10 Ways to Exit Your Startup

 Ringing the bell on Wall Street may be every founder’s dream, but only a tiny fraction ever get the chance. View blog post
road through mountains
July 10, 2025 Formation

Here’s What the “One Big Beautiful Bill” Means for Startups & Investors

 Officially signed on July 4, 2025, the One Big Beautiful Bill Act (OBBBA or the Act) affects entrepreneurs, investors, companies, and other startup stakeholders, including with respect to companies participating in tech, biotech, and other high-growth sectors. View blog post
road through mountains
January 27, 2025 Formation

Building Your Personal Brand: Top 10 Takeaways

In celebration of Women's Entrepreneurship Day, Valeska Pederson Hintz and Wendy Moore of Perkins Coie hosted a fireside chat with Elisa Schreiber and Priya Cherian Huskins on the theme of "Command Your Narrative: Building a Resilient Personal Brand for Women Entrepreneurs." 

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road through mountains
July 16, 2024 Formation

LLCs vs. C-Corps: Which Entity Is Right for Your Startup?

Choosing the right business structure is a critical decision for any startup. The choice often boils down to two popular options: Limited Liability Companies (LLCs) and C-Corporations (C-Corps).

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road through mountains
April 1, 2024 Formation

Use a Term Sheet Before You Incorporate

 Lawyers will tell you it’s important to incorporate your company as soon as you possibly can to avoid personal liability and to settle all outstanding matters among the founders. That’s good advice, but the place to start is with a Term Sheet for the incorporation. View blog post
road through mountains
April 1, 2024 Formation

What Every Startup Needs to Know

 On Wednesday, June 26th, Perkins Coie’s Palo Alto office hosted the startupPerColator event, “What Every Startup Needs to Know.” Lowell Ness, a Perkins Coie partner in the Emerging Companies & Venture Capital (ECVC) practice, moderated a panel which included Herb Stephens of NueHealth, Thomas Huot of VantagePoint Capital, Jennifer Jones of Jennifer Jones and Partners, Yuri Rabinovich of Start-up Monthly, and Olga Rodstein of Shutterfly. View blog post
Startup - Equity Compensation
October 18, 2023 Equity Compensation

Dealing with “Dead Equity”

 "Dead equity" refers to company stock owned by individuals and entities no longer contributing to the company. View blog post
road through mountains
October 2, 2023 Formation

When Should I Form a Legal Entity?

 As startup lawyers, we often receive inquiries from passionate entrepreneurs and founders seeking guidance on when they should consider taking their side projects to the next step by forming a legal entity.  View blog post
road through mountains
February 17, 2023 Formation

Hot Tax Deal: Qualified Small Business Stock

 Startup founders and investors could miss out on huge tax savings if they fail to consider the potentially significant tax benefits of holding qualified small business stock (QSBS). View blog post
road through mountains
February 2, 2023 Formation

Founders’ Preferred Stock

 Founders' preferred stock (also called series FF preferred stock) addresses certain tax and accounting issues that can arise when founders decide to get early liquidity by selling shares of their stock to investors at the same price as other preferred stock sold in a concurrent equity financing ("New Preferred Stock"). View blog post
Startup - Equity Compensation
October 24, 2022 Equity Compensation

You’ve Got VC Money: Cap Tables

 The company's cap table is a historical record of who owns how many shares of the company's stock, stock options, warrants, convertibles, and other ownership stakes in the company. View blog post
Startup - Equity Compensation
October 24, 2022 Equity Compensation

You’ve Got VC Money: Equity Compensation Best Practices

 Now is the time to adopt an equity incentive plan if you don't already have one. Your investors likely made it a condition of financing to adopt a plan with a certain size of share reserve and certain forms of award agreements. View blog post
Startup - Intellectual Property
October 24, 2022 Intellectual Property

You’ve Got VC Money: Review Your IP Strategy

 After raising a significant amount of cash from VC investors, it is time to do a top-to-bottom review of your company's intellectual property (IP) portfolio. View blog post
Startup - Equity Compensation
March 15, 2022 Equity Compensation

The Human Capitalist Series P.1: The Basics

 We're excited to introduce a multipart and ongoing series about the basics of (and some advanced topics related to) equity for startup employees and contractors. View blog post
Startup - Equity Compensation
March 15, 2022 Equity Compensation

The Human Capitalist Series P.10: Early Exercise Stock Options

 Normally, a stock option can be exercised only with respect to the vested portion. View blog post
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