Perkins on Privacy
Perkins on Privacy
Perkins on Privacy keeps you informed about the latest developments in privacy and data security law. Our insights are provided by Perkins Coie's Privacy & Security practice, recognized by Chambers as a leading firm in the field.
FTC Files New “AI Washing” Case
On August 25, 2025, the Federal Trade Commission filed a complaint against Air AI, alleging the company and its owners made overblown claims about the availability and capabilities of its artificial intelligence (AI) tools to replace human sales representatives, as well as deceptive claims about the busi
VPPA Litigation Update: California’s Ruling in Video Game Context, D.C. Circuit’s Take on Consumer Definition
Can buying a video game on a website using pixel technology make you a Video Privacy Protection Act (VPPA) plaintiff?
Texas Broadens State’s TCPA Rules and Increases Litigation Risks for Marketers
Texas has enacted amendments to its state version of the federal Telephone Consumer Protection Act (Tex. Bus. & Comm.
CPPA Approves Cybersecurity, Automated Decisionmaking, and Risk Assessment Regulations
After years of drafting, discussions, and debates, the California Privacy Protection Agency (CPPA) Board reached a significant milestone in its efforts to bring to fruition regulations that have been in discussion by the CPPA Board for several years.
Mid-Year Recap: State Consumer Privacy Laws
With 2025 more than half over and many state legislatures adjourned for the year, we look back at significant legislative developments concerning state comprehensive consumer privacy laws.
Connecticut Pierces the GLBA Veil in Overhauling its Omnibus Privacy Law
The Connecticut Governor signed SB 1295 into law on June 25, 2025, again amending the Connecticut Data Privacy Act (CTDPA).
Minnesota and Tennessee Consumer Privacy Laws Now in Effect: Key Compliance Considerations
The comprehensive consumer privacy laws of Minnesota and Tennessee have recently taken effect, with the Minnesota Consumer Data Privacy Act (MCDPA) operative as of July 31, 2025, and the Tennessee Information
Coast to Coast: Privacy Enforcement Heats Up with Healthline and TicketNetwork Settlements
As the 2025 summer heat continues and as state privacy laws continue to mature, enforcement actions are beginning to shape the compliance landscape for businesses nationwide—from the coast of California to the shores of Connecticut.
Free Speech Coalition v. Paxton: What the Supreme Court’s Age Verification Decision Could Mean for All Websites—Not Just Adult Ones
On June 27, 2025, the United States Supreme Court weighed in on the ongoing debate about age verification requirements for websites, holding that it is constitutional for a state to require websites that have a significant portion of adult content to implement commercial age verification systems.
What to Expect from the FTC in Youth Privacy and Online Safety
Roughly six months since Andrew Ferguson became Chairman of the Federal Trade Commission, an FTC workshop on children’s privacy and online safety has provided a glimpse into the agency’s approach to these issues.
Another Take on the TAKE IT DOWN Act
The TAKE IT DOWN Act (the Act), enacted on May 19, 2025, is a powerful (and controversial) new tool designed to stop people from sharing “nonconsensual intimate imagery,” or NCII, online.
The Slow Death of the CFPB Open Banking Rule?
Colorado Expands Reach of Obligations for Processing Biometric Identifiers and Biometric Data
On July 1, 2025, amendments to the Colorado Privacy Act and CPA rules will take effect, significantly expanding the scope of requirements for businesses that control or process biometric identifiers and biometric data. The amendments expand the scope of the law by imposing certain requirements on employers when they collect biometric identifiers or biometric data from their employees (incl
The Start of Something New? New Jersey’s Proposed Privacy Rules
On June 2, 2025, the New Jersey Office of Consumer Protection announced proposed rules for New Jersey’s comprehensive consumer privacy law, the New Jersey D
Don’t Mind If I Do: Montana Says Hands Off Neural Data
In May 2025, Montana enacted Senate Bill 163 (SB 163), amending that state’s Genetic Information Privacy Act (MGIPA) to include protections for neurotechnology data—namely, data collected from the activity of the central or peripheral nervous system.