Perkins on Privacy
Perkins on Privacy
Perkins on Privacy keeps you informed about the latest developments in privacy and data security law. Our insights are provided by Perkins Coie's Privacy & Security practice, recognized by Chambers as a leading firm in the field.
The Start of Something New? New Jersey’s Proposed Privacy Rules
On June 2, 2025, the New Jersey Office of Consumer Protection announced proposed rules for New Jersey’s comprehensive consumer privacy law, the New Jersey D

Don’t Mind If I Do: Montana Says Hands Off Neural Data
In May 2025, Montana enacted Senate Bill 163 (SB 163), amending that state’s Genetic Information Privacy Act (MGIPA) to include protections for neurotechnology data—namely, data collected from the activity of the central or peripheral nervous system.

Can Providers Be Sued for Mistaken CSAM Reports? Maybe, Says New Ruling
Can a communications provider be held liable when it reports to the National Center for Missing and Exploited Children (NCMEC) an image the provider believes to be child sexual abuse material based on signals provided by NCMEC?

Montana’s Consumer Data Privacy Law Update: SB 297’s Sweeping Changes at a Glance

Second Circuit Clarifies VPPA Scope for Pixel Tracking Cases
Last week, the Second Circuit, in Solomon v. Flipps Media, Inc., joined the Third and Ninth Circuits in holding that “personally identifiable information” (PII) under the Video Privacy Protection Act (VPPA) is limited to information that would enable an ordinary person, without specialized knowledge or tools, to identify a consumer’s video-viewing history.

Buckle Up! CPPA Is Driving Privacy Regulation and Enforcement Forward

FTC (Finally) Publishes Amended COPPA Rule: Compliance Deadlines Set
On April 22, 2025, the Federal Trade Commission published in the Federal Register the amendments to the Children’s Online Privacy Protection Act (COPPA) rule it

DOJ’s Bulk Personal Data Rule Becomes Effective–Resources for Compliance

FTC Enforcement Priorities Take Shape With Resource Cuts in Mind
Perkins Coie partner Janis Kestenbaum says the FTC is keeping the pressure on strong consumer protection enforcement despite the Trump administration’s deregulatory agenda.

CPPA Signals Significant Revisions Ahead
Going into the Friday, April 4, 2025, meeting, the CPPA seemed poised to move forward far-reaching privacy regulations on RAs, cybersecurity audits, and ADMT.

California Privacy in 2025: Key Changes Affecting Data Brokers
As we close out the first quarter of 2025, one thing is unmistakable: California’s regulatory efforts continue to center on data brokers.

FTC Announces New Children’s Privacy Requirements in Updated COPPA Rule
The Federal Trade Commission announced long-awaited amendments to the Children’s Online Privacy Protection Act Rule on January 16, 2025, marking the first changes to the COPPA Rule since 2013. The amendments are the output of a rule review process that began in 2019 and a notice of proposed rulemaking announced in December 2023.

Privacy Law Recap 2024: Class Actions and Mass Arbitrations

Privacy Law Recap 2024: Regulatory Enforcement
This year saw significant enforcement activity from the Federal Trade Commission on privacy, data security, and related technology topics, particularly with respect to location information, health, and other sensitive data; data brokers; children’s privacy and online safety; and consumer protection issues related to artificial intelligence. State-level privacy enforcers, such as those in T